A visitor stops at the booth of Shenzhen Dale Somatosensory Technology Co Ltd at the National Association of Music Merchants Show in Anaheim, California, on Thursday. ZENG HUI/XINHUA
China-made musical instruments are stealing the limelight at a music industry exhibition in southern California, attracting a lot of attention and recognition from overseas customers and distributors.
About 1,200 exhibitors from across the globe participated in the 2023 National Association of Music Merchants Show, one of the world"s largest music industry trade shows, held at the Anaheim Convention Center, California, from Thursday to Saturday.
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"We had our biggest NAMM show ever in 2020, with more than 115,000 NAMM members attending from more than 120 countries and territories," said NAMM President Joe Lamond. "Then COVID hit and our ongoing four-year journey to get back to normal began.
"This is the first NAMM show since COVID where we will get the music world back together in person," Lamond said, adding that the participation registration from outside the US was up 50 percent from last year.
More than 150 Chinese music companies are participating in the show, the largest lineup since the outbreak of the pandemic, said Wang Yingyao, department manager of China International Exhibition Center Group Corporation Limited.
"Having been impacted by the pandemic over the past three years, as well as changes in China-US relations and adjustments in global supply chains, Chinese music companies expect to take the opportunity of participating in the show to directly reach out to overseas clients and distributors, and experience changes in the global markets," Wang told Xinhua in an interview.
Chinese brands have gained a strong foothold at the show in recent years, showcasing their latest music, sound and entertainment products and technologies. A record number of about 220 Chinese companies took part in the 2020 show.
This year, a total of 38 companies in the guitar industry of Zheng"an, a poverty-stricken county in Southwest China"s Guizhou province, made their presence at the show, in an effort to expand business in overseas markets.
"The joint appearance of Guizhou companies at the show helps to showcase our overall competitiveness, and present the whole industrial chain to our global customers," said Zheng Chuanjiu, general manager of Zunyi Shenqu Musical Instruments Manufacturing, a major guitar manufacturer in the county.
A new electric guitar from Shenzhen Dale Somatosensory Technology Co Ltd also attracted much attention.
Featuring 12 colorful fret indicators and pressure-sensitive silicone strings, the guitar allows users to pick up their favorite song in three minutes with an easy chord mode, suitable for both beginners and music producers, said Yuchen Sun, the company"s sales manager.
Carl Protho, a music composition instructor living in Los Angeles, said he was interested to see demonstrations of the smart guitar, adding that he expects to see new features designed to teach beginners to play.
The three-day show also offered participants a dynamic way to experience the latest music products and technologies, educational sessions and live concerts.
Source: China Daily Global
Editor: Wang Ziyi
Senior Editor: Min Jie
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